Everyone at Incarnate Word Academy was excited to learn that an anonymous donor offered the school $10,000. But there was a catch. In order to get it, IWA needed to raise $10,000 on Tuesday, Dec. 3. The day, known as Giving Tuesday, is a worldwide initiative that invites donors to give to causes they're passionate about as part of the longer season of giving and gratitude between Thanksgiving and Christmas.
"It was a challenge, but we were ready to take it on," said Perla Herrera, director of advancement for IWA.
The Annual Fund is one of the Academy's largest fundraisers. Donations to the fund support academics and IWA programs such as fine arts, classroom technology, campus ministry and our Young Leaders Program.
Email appeals were sent out to parents and grandparents of current students, alumnae, board members and friends of the school. Volunteers came in to make phone calls, asking supporters to give generously. Several IWA students joined their ranks after classes on Tuesday, sharing their stories of why contributions to the Academy were essential to their experience here.
"It was so much fun and great to see parents, students and friends of the Academy come together on Giving Tuesday to help IWA step up to the challenge and to see how excited everyone was to pull together to get to the goal," said Herrera. "By the end of the day, we'd exceeded the amount we were challenged to raise."
All tallied, IWA collected more than $35,000 for the school's annual fund, more than triple the challenge amount. That brings the total amount raised on Giving Tuesday to more than $45,000.
"Donations to our Annual Fund are vital because they help cover the costs tuition alone does not," explained Herrera. "Those dollars support IWA’s efforts to continue a tradition of excellence in education by investing in every student."
Everyone at IWA is deeply grateful to all those who contributed to the Giving Tuesday campaign.